It’s going to be an immersive virtual environment that connects different worlds and communities. Lareina: What’s exciting is that the metaverse, like the internet, is the next platform on which we can work, live, connect, and collaborate. Headshot of Lareina Yee and Eric Hazan How would you define the metaverse? We spoke with McKinsey senior partners Eric Hazan and Lareina Yee, both lead authors on the report, about the potential and momentum of this virtual world. The report aims to better understand the value of the metaverse, how broad adoption could be, where the greatest traction might take place, and what businesses can do now to capture value. McKinsey has now taken a deep dive into the potential of the metaverse, surveying more than 3,400 consumers and 450 senior leaders globally in its recent report, “ Value Creation in the Metaverse,” launching this week at VivaTech in Paris. That’s more than double the $57 billion invested in all of 2021. In the first five months of 2022, more than $120 billion have been invested in building out metaverse technology and infrastructure. While the metaverse continues to be defined, its potential to unleash the next wave of digital disruption is clear. It’s many things: a gaming platform, a virtual retail spot, a training tool, an advertising channel, a digital classroom, a gateway to entirely new virtual experiences. Now, where exactly are we? Imagine for a moment the next iteration of the internet, seamlessly combining our physical and digital lives.

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